Privacy Policy
Effective Date: July 11, 2026
Holiday Lights University LLC ("Holiday Lights University," "HLU," "Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, purchase our educational training programs, interact with our content, or otherwise use our Services.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. Scope of This Privacy Policy
This Privacy Policy applies to:
- https://www.holidaylightsuniversity.com
- our educational training programs
- downloadable resources
- email communications
- customer support
- community platforms
- digital products
- marketing activities
- any other services offered by Holiday Lights University.
This Privacy Policy does not apply to third-party websites or services that we do not own or control.
2. Information We Collect
We may collect information you voluntarily provide, information collected automatically through your use of our Services, and information received from trusted third-party providers.
Information You Provide
This may include:
- your name;
- email address;
- billing address;
- payment information (processed by third-party payment providers);
- phone number (if provided);
- account credentials;
- customer support communications;
- community posts or messages;
- survey responses;
- testimonials you voluntarily submit; and
- any other information you choose to provide.
Information Collected Automatically
When you visit our website, we may automatically collect information such as:
- IP address;
- browser type;
- operating system;
- device type;
- referring websites;
- pages visited;
- session duration;
- clicks;
- scroll activity;
- website interactions;
- approximate geographic location;
- cookies;
- usage statistics; and
- diagnostic information.
3. How We Use Your Information
We may use your information to:
- provide access to our educational training;
- process purchases;
- verify your identity;
- create and manage your account;
- provide customer support;
- respond to inquiries;
- improve our Services;
- personalize your experience;
- analyze website performance;
- detect fraud and unauthorized account sharing;
- enforce our Terms of Service;
- comply with legal obligations;
- communicate product updates;
- send educational resources;
- deliver newsletters;
- market our products and services;
- measure advertising performance; and
- improve website functionality.
4. Cookies & Similar Technologies
Holiday Lights University uses cookies and similar tracking technologies to improve your browsing experience, remember preferences, analyze website performance, personalize content, and measure advertising effectiveness.
Cookies may include:
- essential cookies;
- functionality cookies;
- analytics cookies;
- advertising cookies; and
- security cookies.
You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
5. Analytics & Website Performance
We use analytics and website optimization tools to better understand how visitors interact with our Services and to improve website performance.
These tools may include:
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Microsoft Clarity
- SEMrush
These services may collect information such as:
- website usage;
- pages viewed;
- click activity;
- scroll behavior;
- traffic sources;
- browser information;
- device information; and
- general geographic information.
These providers process information according to their own privacy policies.
6. Advertising Technologies
We use advertising technologies to better understand the effectiveness of our advertising campaigns and to deliver more relevant advertisements.
These technologies may include:
- Meta Pixel
- TikTok Pixel
These services may collect information regarding:
- website visits;
- advertising interactions;
- conversions;
- browser activity;
- device identifiers; and
- other information used to measure advertising performance.
7. Educational Platform & Payment Processing
Our educational training is delivered through Kajabi.
Payments may be processed through one or more of the following providers:
- Kajabi Payments
- Stripe
- Apple Pay
- Google Pay
- Klarna
- Afterpay
Holiday Lights University does not store complete payment card information.
Payment information is securely processed by our third-party payment providers in accordance with their own privacy policies.
8. Video Hosting
Educational videos may be hosted through third-party video platforms, including:
- Vidzflow
- YouTube
These providers may collect technical information regarding video playback, browser information, and device information in accordance with their own privacy policies.
9. Email Communications
If you:
- purchase a training program;
- download a free resource;
- subscribe to our newsletter;
- join a waitlist;
- request information; or
- otherwise communicate with us,
we may send you:
- educational emails;
- newsletters;
- product announcements;
- promotional offers;
- account notifications;
- customer support responses;
- purchase confirmations;
- security notices; and
- important service updates.
You may unsubscribe from promotional emails at any time using the unsubscribe link contained within those emails.
Even if you unsubscribe from marketing communications, we may continue sending transactional or account-related communications when necessary.
10. Community Platforms
Holiday Lights University may offer optional community platforms, including Discord or similar services.
Participation in community platforms is voluntary.
Information you choose to share within these communities may be visible to other members.
Community platforms are operated by third-party providers and are also subject to their own Terms of Service and Privacy Policies.
11. Third-Party Service Providers
We work with trusted third-party providers that help us operate our business.
These providers may perform services relating to:
- website hosting;
- educational platforms;
- payment processing;
- analytics;
- advertising;
- email communications;
- search engine optimization;
- customer relationship management;
- automation;
- scheduling;
- community management;
- video hosting;
- customer support; and
- business operations.
We may change these providers from time to time as our Services evolve.
12. Data Retention
We retain personal information only for as long as reasonably necessary to:
- provide our Services;
- maintain your account;
- comply with legal obligations;
- resolve disputes;
- enforce our agreements; or
- protect our legitimate business interests.
When information is no longer required, we will delete or anonymize it where reasonably practicable.
13. Data Security
We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect your personal information.
However, no website, network, or method of electronic storage or transmission can be guaranteed to be completely secure.
Accordingly, we cannot guarantee absolute security.
14. Your Privacy Rights
Depending on your location, you may have rights relating to your personal information, including the right to:
- request access to your information;
- request correction of inaccurate information;
- request deletion of certain information;
- object to certain processing activities;
- request portability of your information where applicable; and
- withdraw consent where processing is based upon consent.
To exercise any applicable privacy rights, please contact us using the information provided below.
15. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to know, access, correct, delete, and request information regarding the personal information we collect, subject to applicable legal exceptions.
We do not sell your personal information for monetary compensation.
16. International Users
If you access our Services from outside the United States, you understand that your information may be transferred to and processed in the United States or other countries where our service providers operate.
By using our Services, you consent to such transfers where permitted by applicable law.
17. Children's Privacy
Our Services are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we become aware that personal information has been collected from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.
18. Changes to This Privacy Policy
Holiday Lights University may update this Privacy Policy from time to time.
The revised version will become effective upon posting unless otherwise stated.
Your continued use of our Services following any changes constitutes acceptance of the updated Privacy Policy.
19. Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Holiday Lights University LLC
